The future of Smart Tourism and Smart Destinations: Open Source and Standards on the Path to a Sustainable Recovery

About this Event

Today more than ever we need to move from vision to action. Our existing knowledge might be subject to a tourism paradigm-shift due to the coronavirus pandemic with most of the cities reeling from a new and unexpected economic shock.

The objective of the session is to inspire private companies, public administrations, universities, research institutions and general audiences to support a better and responsive recovery. We are inviting key voices in tourism, which are leading by example, to share their initiatives together with real use cases of how cities are transforming their tourism industry, including Malaga; Nice; Gothenburg and Montevideo.

Innovation means creating new markets and staying relevant. It is about turning ideas into ready-to-use smart solutions, supporting the creation of new products and services, replicate, scale-up and consequently, making a meaningful impact in the market or society. Cooperation towards innovation, as well as building strong connections, may help public and private organisations to bring results outside the boundaries of any given region/nation.

This free virtual experience will also invite FIWARE Community experts to discuss how Open Source technology and key standards are contributing to the ability and speed to address urgent challenges and the needs of society and the world as a whole.


14:00 – 14:05 — Welcome and General Introduction

14:05 – 14:15 — Moderator Dolores Ordoñez, Vicepresident Planetic and Turistec. Expert in Digital Transformation and Smart Tourism Destinations

14:15 – 14:25 — Keynote 1: The Worldwide challenge (sustainability focus): José Ricardo Díaz Ardila, Innovation & Digital Transformation, World Tourism Organisation (UNWTO )

14:25-14:35  Keynote 2: Global Tourism Sector – Challenges & Digital Solutions for the Post COVID-19 Era: Andrew Brown, Senior Regional Manager for Northern Europe & Oceania, World Travel and Tourism Council

14:35 – 14:45 — Keynote 3: Pandemic Impact on the European Tourism Industry – How digital solutions can help and support DIHs: Matthias Kuom, Directorate‑General for Communications Networks, Content and Technology – DG Connect, European Commission

14:45-14:55 — Keynote 4: The New recovery, the Future of Tourism – Addressing innovation in the Tourism Sector (AI, Security… etc…): Edurne Vidal López-Tormos, Responsible for the Smart Destinations Program, SEGITTUR

14:55-15:05 — Smart initiatives to support tourism and travel industry: Inma de Benito, Corporate Director CEO Office, Iberostar Group

15:05-15:25 — FIWARE Smart Tourism initiative and how to join – How Open Source and FIWARE contribute to new Paradigms for Tourism: A market view: Gonzalo Alfredo La Rosa, Executive Director, Instituto Ciudades del Futuro

15:25-15:40 — Q&A Session moderated by Dolores Ordoñez

15:40-15:50 — Case Study 1: Malaga, Spain: Marc Sanderson, International Economic Development Director, Málaga City Council

15:50-16:00— Case Study 2: Nice, France: Alain Chateau, Smart City Project Director, Nice Côte d’Azur and Stéphan Roux, Smart City IT Architect, Nice Côte d’Azur

16:00-16:15 — Q&A Session moderated by Dolores Ordoñez

16:15-16:30 — Closing Remarks from Cristina Brandtstetter, CMO, FIWARE Foundation and Ulrich Ahle, CEO, FIWARE Foundation